My hiring practices are influenced by repeated exposure over varied platforms. I become aware of a photographer’s work if they are showing on the gallery circuit, shooting editorials, garnering blog mentions and posting regularly on social media. These multiple exposures have direct impact on my decision-making. The net-net is that yes, integrated marketing takes time, effort and patience. But it is an active strategy that will entice Art Directors and Producers to meaningfully interact with your work on an on-going basis – thereby keeping you top of mind.
Duh… who knew?
Actually – a lot of us knew and have been shouting for the last decade. But, well… it don’t make no nevermind.
Luddites unite. Or, you know… something.