“Sustainable Business Models” – More on the Business Models for Photographers… and sometimes the jewels are in the comments
Photographers need to stop thinking about delivering an image and start thinking in terms of solving a client’s problem(s). That means having an idea of the politics and conflicts among accounts, creative, clients’ in house brand managers, the digital side, and the strategy people. It is a very complicated environment, but at teh end of the day a photographer, or rather, an image maker, will get the job done and be paid well for solving a problem.
The above is in the comments section (Donnor Party) and is as concise and clear as could be. Excellent statement.